2. Suppose that two products, i= 1, 2, are located at the extreme ends of the [0,1] interval. Let li denote the location of the product and x the consumer locations. Consumers buy one unit and are uniformly distributed on the unit interval; their indirect utility is given by r - pit |li - xl, where r is the willingness to pay, pi the price set by firm i, and t a parameter that measures the disutility from not consuming their ideal product. Marginal cost of production is constant and equal to c. Solve for the Stackelberg equilibrium in prices where the firm located at zero is the leader firm. Is there an advantage for being a price leader, that is, is there a first-mover advantage? Why? Explain. Compare the results with simultaneous choice of prices.

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter6: Demand Relationships Among Goods
Section: Chapter Questions
Problem 6.14P
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2. Suppose that two products, i= 1, 2, are located at the extreme ends of the [0,1]
interval. Let li denote the location of the product and x the consumer locations.
Consumers buy one unit and are uniformly distributed on the unit interval; their
indirect utility is given by r - pi - t |li - xl, where r is the willingness to pay, pi the
price set by firm i, and t a parameter that measures the disutility from not
consuming their ideal product. Marginal cost of production is constant and equal
to c. Solve for the Stackelberg equilibrium in prices where the firm located at zero
is the leader firm. Is there an advantage for being a price leader, that is, is there
a first-mover advantage? Why? Explain. Compare the results with simultaneous
choice of prices.
Transcribed Image Text:2. Suppose that two products, i= 1, 2, are located at the extreme ends of the [0,1] interval. Let li denote the location of the product and x the consumer locations. Consumers buy one unit and are uniformly distributed on the unit interval; their indirect utility is given by r - pi - t |li - xl, where r is the willingness to pay, pi the price set by firm i, and t a parameter that measures the disutility from not consuming their ideal product. Marginal cost of production is constant and equal to c. Solve for the Stackelberg equilibrium in prices where the firm located at zero is the leader firm. Is there an advantage for being a price leader, that is, is there a first-mover advantage? Why? Explain. Compare the results with simultaneous choice of prices.
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