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6. There are three primary operational processes involved in digital marketing. Which of the statement below falls under the customer acquisition? a. Achieve 50% of existing customers to service their online accounts by July 2022 b. Increase brand visibility from April 2021 through to December 2021 c. Increase email frequency from one email per quarter to one email per week from May 2021 through to July 2021 d. Increase the number of voucher campaigns through a loyalty program 7. Which of the following CRM application is suitable for the activities listed? I. Understanding your target audience II. Putting the customer at the forefront of all your business directives III. Engaging consistently with your customers across all channels IV. Leveraging data and psychology to build and nurture customer relationships

6. There are three primary operational processes involved in digital marketing. Which of the statement below falls under the customer acquisition? a. Achieve 50% of existing customers to service their online accounts by July 2022 b. Increase brand visibility from April 2021 through to December 2021 c. Increase email frequency from one email per quarter to one email per week from May 2021 through to July 2021 d. Increase the number of voucher campaigns through a loyalty program 7. Which of the following CRM application is suitable for the activities listed? I. Understanding your target audience II. Putting the customer at the forefront of all your business directives III. Engaging consistently with your customers across all channels IV. Leveraging data and psychology to build and nurture customer relationships

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6. There are three primary operational processes involved in digital marketing. Which of the statement below falls under the customer acquisition? a. Achieve 50% of existing customers to service their online accounts by July 2022 b. Increase brand visibility from April 2021 through to December 2021 c. Increase email frequency from one email per quarter to one email per week from May 2021 through to July 2021 d. Increase the number of voucher campaigns through a loyalty program 7. Which of the following CRM application is suitable for the activities listed? I. Understanding your target audience II. Putting the customer at the forefront of all your business directives II. Engaging consistently with your customers across all channels IV. Leveraging data and psychology to build and nurture customer relationships a. Customer-facing application b. Customer-touching application c. Customer-centric intelligence application d. Online networking application
Transcribed Image Text:6. There are three primary operational processes involved in digital marketing. Which of the statement below falls under the customer acquisition? a. Achieve 50% of existing customers to service their online accounts by July 2022 b. Increase brand visibility from April 2021 through to December 2021 c. Increase email frequency from one email per quarter to one email per week from May 2021 through to July 2021 d. Increase the number of voucher campaigns through a loyalty program 7. Which of the following CRM application is suitable for the activities listed? I. Understanding your target audience II. Putting the customer at the forefront of all your business directives II. Engaging consistently with your customers across all channels IV. Leveraging data and psychology to build and nurture customer relationships a. Customer-facing application b. Customer-touching application c. Customer-centric intelligence application d. Online networking application
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