ACTIVITY NO.3Directions: Read the given scenario and answer the questions that follow.Rovie Lazo, a fresh graduate, works as a marketing staff at ABC Company. His friend, AzrieleJimenez, works in XYZ Inc. as a marketing staff as well. One Saturday afternoon, the two had acoffee in a famous restaurant in Mandaluyong and talked about their personal lives and worksettings. After a while, Azriele excused herself and went to the washroom to refresh herself. Thefolder on Azriele's table caught Rovie's attention. Without hesitation, he opened it and foundconfidential documents about the marketing analysis of XYZ Inc. The strategic plans andmarketing tactics are all enumerated and explained in detail on the manuscript. Rovie tookpictures of the documents using his cellphone. He thought that this would be a good resource,since he is currently analyzing the marketing strategies of his company.Questions:1. What can you say about Rovie's taking pictures of Azriele's documents?2. If you were Rovie, will you do the same thing as what he did? Explain your answer.3. What are your thoughts about Azriele's leaving her things on the table? Will you have donethe same thing knowing that you are meeting a trusted friend?

About Rovie's taking pictures of Azriele's documents - Rovie taken picture of Azriele's confidential…

Answered: ACTIVITY NO.3 Directions: Read the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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