Advertising model Inputs Exposures to various groups per ad Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Total viewers Cost per ad Advertising plan Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Revenge Objective to minimize Total cost 6 Revenge 4 1 6 4 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 3 24 120 60.100 28.000 60.500 60.400 ??? ??? Sunday Night Football Sunday Night Football AAAAAA > 2: What is the value in cell B27? 3 5 3 1 1 1 14 100 5 The Simpsons 5 2 0° 4 2 0 13. 80 The Simpsons Required exposures 60 60 0 28 60 60 28 Sports Center Homeland 0.5 0.5 0.2 0 0.1 0 1.3 9 SportsCente r 3 0.7 0.2 0 0.9 0.1 0 1.9 13 Homeland 1 Rachael Ray 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18. CNN 0.1 0.2 0.3 0.1 0.2 0,3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Advertising model Inputs Exposures to various groups per ad Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Total viewers Cost per ad Advertising plan Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Revenge Objective to minimize Total cost 6 Revenge 4 1 6 4 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 3 24 120 60.100 28.000 60.500 60.400 ??? ??? Sunday Night Football Sunday Night Football AAAAAA > 2: What is the value in cell B27? 3 5 3 1 1 1 14 100 5 The Simpsons 5 2 0° 4 2 0 13. 80 The Simpsons Required exposures 60 60 0 28 60 60 28 Sports Center Homeland 0.5 0.5 0.2 0 0.1 0 1.3 9 SportsCente r 3 0.7 0.2 0 0.9 0.1 0 1.9 13 Homeland 1 Rachael Ray 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18. CNN 0.1 0.2 0.3 0.1 0.2 0,3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
Transcribed Image Text:1 Advertising model
> Inputs
* Exposures to various groups per ad
Men 18-351
7 Men 36-55
Men >55
Women 18-35
10 Women 36-55
11 Women >55
2Total viewers
13
14 Cost per ad
17
Advertising plan
22 Men 18-35
23 Men 36-55
24 Men >55
25 Women 18-35
26 Women 36-55
27 Women >55
29 Objective to minimize
30 Total cost
45.9
Number ads purchased
Constraints on numbers of exposures
Actual exposures
62.800
60.100
28.000
38.6
Revenge
28.9
28
6
4
1
6
4
3
24
Revenge
120
7
60.500
60.400
???
???
Sunday Night
Football
Q: What is the value in cell B27?
Sunday Night
Football
>
>
>
>=
S
>
3
5
3
1
1
1
14
100
5
D
The
Simpsons
5
2
0
4
2
0
13
80
0
Required exposures
60
60
Rachael
Sports
Center Homeland Ray
28
60
60
28
0.5
0.5
0.2
0
0.1
The SportsCente
Simpsons
r
0
1.3
9
3
0.7
0.2
0
0.9
od
0.1
0
1.9
13
Homeland
1
26
0.1
0.1
0
0.6
1.3
0.4
2.5
15
Rachael
Ray
18
CNN
0.1
0.2
0.3
dood
0.1
0.2
0.3
1.2
CNN
8
18
The Good
Wife
2
5
1
3
5
5
21
140
The Good
Wife
0
Minimum
Required
exposures
60
60
28
60
60
28
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps with 2 images
Recommended textbooks for you
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.