appropriate term in Column B. For each answer, only write the question number and answer. E.g. a – i. a. Database i. spread across several smaller databases connected via telecommunications devices. b. Human Resource MIS ii. travel agent booking travel for a university c. Enterprise collaboration systems iii. consists of computer equipment used to perform input, processing, and output activities.. d. Database Administrator iv. Cost leadership, Differentiation and Segmentation (or Focus). e. Executive Support System v. a skilled IS professional who directs all activities related to an organization’s database f. Generic Strategies vi. an information system that is concerned with activities related

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Match the phrase in Column A with the appropriate term in Column B. For each answer, only
write the question number and answer. E.g. a – i.

a. Database

i. spread across several smaller databases

connected via telecommunications devices.

b. Human Resource MIS

ii. travel agent booking travel for a university

c. Enterprise collaboration

systems

iii. consists of computer equipment used to

perform input, processing, and output

activities..

d. Database Administrator

iv. Cost leadership, Differentiation and

Segmentation (or Focus).

e. Executive Support

System

v. a skilled IS professional who directs all

activities related to an organization’s database

f. Generic Strategies

vi. an information system that is concerned with

activities related to employees and potential

employees of an organization

g. Distributed Database

vii. designed to handle strategic decisions.

h. Hardware

viii. enhance team and workgroup communications

and productivity, and include the applications

that are sometimes called office automations

systems

i. Deciding To Build A

New Factory

ix. a collection of interconnected networks, all

freely exchanging information.

j. B2B

x. is an example of a strategic level decision

 

xi. an organized collection of facts and

information.

 

 

 

 

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