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A: About Data Warehousing -Large volumes of structured data from many sources are gathered, stored, and…
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- What is customer relationship management? Why is it soimportant to “manage” this relationship?What will be your objective in increasing awareness of your brand/business?Monitor a hobby- or product-based interest group for a week. What types of motives and emotions are involved with the activity or product? What are the marketing implications of this?
- Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientationWhy is there a close relationship between marketing and CRM? What is involved in building the customer experience?LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people die
- Select a type of B2B organisation (producer, reseller, government agency or non-governmental organisation. Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment. Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisationsWhat is competitor-centred company?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage