auctav icromark Fands

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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OBJECT
is target several market segments and
designs separate offers for each
Product avality
Micromarkting
brands
Packaging
Psychographic
samgmented markting
Mix
seller's View
consistency
Labeling
Transcribed Image Text:OBJECT is target several market segments and designs separate offers for each Product avality Micromarkting brands Packaging Psychographic samgmented markting Mix seller's View consistency Labeling
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