Based on the above extract, it is evident that Cadbury is aware of green marketing, however the company has not yet developed a plan. As a marketing advisor to Cadbury, examine a develop a green marketing initiative that Cadbury can explore. Your answer may address purchasing of green products, environmental new product development or recycling program. Cadbury evaluates its green initiativesIndustry News22nd September 2008Cadbury is the world's biggest confectionery company with a number one or number two position in 20 ofthe 50 largest confectionery markets across the globe. We create chocolate, gum and candy brandspeople love brands like Cadbury, Trident and Halls.Purple Goes GreenIn July 2007 Cadbury launched our vision for the year 2020, Purple Goes Green, which is our absolutecommitment to action on climate change. This stated our intention to shrink our global environmentalfootprint and set new targets building on the commitments made in our 2006 CSR report (when wecommitted to develop a reliance on renewable energy; reduce carbon based fuels and use 100%recoverable or biodegradable packaging)."We recognise that if we are serious about tackling climate change, we need to be "absolutely"committed. This means re-thinking the way we do business, embedding sustainability into every decisionwe take. Not only will this have a strong social and environmental impact but also a positive economicimpact too in the longer term.

Cadbury, the world's premier confectionery company, has long been recognized for its iconic…

Based on the above extract, it is evident that Cadbury is aware of green marketing, however the company has not yet developed a plan. As a marketing advisor to Cadbury, examine a develop a green marketing initiative that Cadbury can explore. Your answer may address purchasing of green products, environmental new product development or recycling program.

Based on the above extract, it is evident that Cadbury is aware of green marketing, however the company has not yet developed a plan. As a marketing advisor to Cadbury, examine a develop a green marketing initiative that Cadbury can explore. Your answer may address purchasing of green products, environmental new product development or recycling program.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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