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c) Critically assess the scope for expanding the type of research as a means of learning more about buyer behavior.
Step by step
Solved in 3 steps
- Which research information could best help a marketer decide whether todiscontinue a product line?2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
- “The problem definition stage is perhaps more critical in the research process than the problem solution stage.” Discuss this statement.What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?Define and discuss problem identification and problem-solving research. Explain with the help of an example showing the relationship between these two types of research.
- How important is Marketing Research for a firm ? Elaboratewhich forms of marketing research would be best in gathering consumer information relating to the product or service?What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?
- Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.Please classify the basic steps of the marketing research. Explain each of them.Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?