Case Analysis—The Movie Exhibition Business Industry: 2018 and Beyond On your own, complete an analysis to identify the key issues of the business case. These questions can serve as a starting point for your analysis: Traditionally, what were theaters’ core competencies, and how were they used to provide a competitive advantage over other forms of entertainment, both inside and outside the home?   Describe the competitive dynamics of the movie delivery business of today. To what degree do these competitors share common markets and similar resources? On your own, read through the case and conduct an initial analysis.. These questions can guide your analysis but also help you find other issues and questions that are meaningful.  Traditionally, what were theaters’ core competencies, and how were they used to provide a competitive advantage over other forms of entertainment, both inside and outside the home?   Describe the competitive dynamics of today's movie delivery business. To what degree do these competitors share common markets and similar resources? Use this guide [link to the guide] to plan how to present your solutions and encourage a discussion.  summarize your analysis and recommendations in a brief report Your report should include the following: The main points of the case: Briefly summarize the most important aspects of the case. Include the key players, the background that led to where the company is at, and other considerations. A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company. Strategy: Identify three to four recommendations for resolving major issues and optimizing opportunities. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis. Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc. Critical Questions: List one to two questions that would contribute to a meaningful discussion about the case in class. These questions should get at the deeper issues of the case, lead to critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future. Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to better apply the strategies and principles that you learned this week in the reading. Additional Resources These are additional resources that you can use during your analysis. In December 2018, The Washington Post published this analysis of the movie theater industry: Is Netflix killing the movie theater? Not so fastLinks to an external site.. Business Wire offered its analysis and forecasts of the movie theater industry in January 2019: Global Movie Theatres Market: Size, Trends & Forecasts (2018–2022)— ResearchAndMarkets.com.Links to an external site. PC Magazine provided its analysis of the streaming media industry as of April 2019: The New Entertainment Giants: Welcome to the Streaming-Industrial Complex.Links to an external site. TechCrunch made 10 predictions for the media industry in 2019: 10 predictions about the media industry in the New Year.Links to an external site. CBS This Morning filed this report on the future of the movie theater experience:Future of the movie theater experienceLinks to an external site. Minimize Video(5:24). At TEDx North Carolina in December 2018, Alan Jackson gave this talk on the future of movie theaters:The Future of Movie TheatersLinks to an external site.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Case Analysis—The Movie Exhibition Business Industry: 2018 and Beyond

On your own, complete an analysis to identify the key issues of the business case. These questions can serve as a starting point for your analysis:

  • Traditionally, what were theaters’ core competencies, and how were they used to provide a competitive advantage over other forms of entertainment, both inside and outside the home?  
  • Describe the competitive dynamics of the movie delivery business of today. To what degree do these competitors share common markets and similar resources?

On your own, read through the case and conduct an initial analysis.. These questions can guide your analysis but also help you find other issues and questions that are meaningful. 

  1. Traditionally, what were theaters’ core competencies, and how were they used to provide a competitive advantage over other forms of entertainment, both inside and outside the home?  
  2. Describe the competitive dynamics of today's movie delivery business. To what degree do these competitors share common markets and similar resources?

Use this guide [link to the guide] to plan how to present your solutions and encourage a discussion.

 summarize your analysis and recommendations in a brief report

Your report should include the following:

  • The main points of the case: Briefly summarize the most important aspects of the case. Include the key players, the background that led to where the company is at, and other considerations.
  • A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company.
  • Strategy: Identify three to four recommendations for resolving major issues and optimizing opportunities. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis.
  • Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc.
  • Critical Questions: List one to two questions that would contribute to a meaningful discussion about the case in class. These questions should get at the deeper issues of the case, lead to critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future.
  • Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to better apply the strategies and principles that you learned this week in the reading.

Additional Resources

These are additional resources that you can use during your analysis.

  • In December 2018, The Washington Post published this analysis of the movie theater industry: Is Netflix killing the movie theater? Not so fastLinks to an external site..
  • Business Wire offered its analysis and forecasts of the movie theater industry in January 2019: Global Movie Theatres Market: Size, Trends & Forecasts (2018–2022)— ResearchAndMarkets.com.Links to an external site.
  • PC Magazine provided its analysis of the streaming media industry as of April 2019: The New Entertainment Giants: Welcome to the Streaming-Industrial Complex.Links to an external site.
  • TechCrunch made 10 predictions for the media industry in 2019: 10 predictions about the media industry in the New Year.Links to an external site.
  • CBS This Morning filed this report on the future of the movie theater experience:Future of the movie theater experienceLinks to an external site.
    Minimize Video(5:24).
  • At TEDx North Carolina in December 2018, Alan Jackson gave this talk on the future of movie theaters:The Future of Movie TheatersLinks to an external site.
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