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Consider your career after graduation and your first job after business school how do you want to build your brand?
Step by step
Solved in 2 steps
- When presenting your ideas to a potential buyer, what are some ways to stand out and have them choose your product.What strategies can companies use to extend a product's life cycle and maximize its profitability?Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?
- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.How are you going to raise awareness of your products within your target market efficiently?How can businesses create a sense of urgency and excitement around a product launch to drive initial sales and adoption?
- What skills and knowledge do you hope to obtain by taking this Principles of Marketing course?What unique value should your company bring to customers?Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?