Answered: corporate social responsibility…

Business

Management

corporate social responsibility activities for both consumers and stakeholders in creating value for the company.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 4DYMP

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Concept explainers

Introduction to Marketing Ethics

Marketing strategies that promote impartiality, social conscience, compassion, and transparency by adhering to ethical norms are referred to as business ethics in marketing. All ethical marketing activities, marketing strategies, marketing policies, and product and service promotion, concentrate not only on how commodities serve customers but also on whether they satisfy social obligations and handle various ethical challenges.

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Analyze the effect of Banyan’s corporate social responsibility activities for both consumers and stakeholders in creating value for the company.

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