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- What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potentialKelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationimagine you are marketing manager so your product is hybrid motor bike so explain the market segmentation of hybrid motor bike (C-1 Battery Powered Motorcycle) Demographic segmentation Geographic segmentation Psychographic segmentation Behaviour segmentation
- Which of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics GenderI just got a job with a new university in Riyadh that offers programs in person and online. The tuition for one semester is 120,000 SAR. Which of the following types of segmentation will I use? Demographic segmentation Income segmentation Psychographic segmentation Geographic segmentationWhich market segmentation approach is Nissan most likely to use? ocassion segmentation benefit segmentation gender segmentation lifestyle segmentation
- A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the optionDoes the product or brand perform better than the alternatives on the key set of evaluative criteria used by this segment?Are 1. selective attention and 2. selective distortion controllable by a marketer? Explain your answer for each one separately?
- Who are the current customers/users? include information related to demographics psychographics buying behavior price sensitivity customer satisfaction and loyalty.Chapter 12 discusses the VALS psychographic segmentation scheme. Which of the VALS segmentsare most likely to subscribe to meal kit plans? Whichof the VALS segments is least likely to subscribe tomeal kit plans? Justify your responses.Mention 3 products each that appeal General life segmentation Product specific segmentation