What do you think is the reason for the poor quality How would you improve the quality of service? Critical Thinking Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in the delivery of the fol- lowing services? a. A haircut b. A dental visit c. Computer repairs d. Your college education

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What do you think is the reason for the poor quality
How would you improve the quality of service?
Transcribed Image Text:What do you think is the reason for the poor quality How would you improve the quality of service?
Critical Thinking Sometimes service quality may not
meet customers' expectations. What problems have
you experienced with quality in the delivery of the fol-
lowing services?
a. A haircut
b. A dental visit
c. Computer repairs
d. Your college education
Transcribed Image Text:Critical Thinking Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in the delivery of the fol- lowing services? a. A haircut b. A dental visit c. Computer repairs d. Your college education
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