DEFINE Business to consumer (B2C)

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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DEFINE Business to consumer (B2C)

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B2C is business to consumer selling in which business directly sells to customers. For example, we purchase clothes or any accessories in the mall, eating at restaurants. From past few years, B2C term has evolved as it is used in e – commerce also. For example, manufacturers or retailers selling something directly to customers over internet. B2C sales is fast process and involves less people for taking decisions.

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