Define marketing using at least 3 definitions from 3 different peer reviewed journals articles and explain using the literature why marketing is important?
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Define marketing using at least 3 definitions from 3 different peer reviewed journals articles and explain using the literature why marketing is important? Using the current literature explain why marketing is important and the understanding of customers and the marketplace? Using the literature, define target audience, segmentation, and positioning using at least one peer reviewed sources for each term. Give examples of how these theories work in the marketplace.The post needs to be at least 4 to 5 paragraphs in length..
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- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.[steps] There are five steps involved in segmenting and targeting markets. What should a marketer do after grouping products to be sold into categories? Form prospective buyers into market segments. Take marketing actions to reach target markets. O Identify market needs. O Develop a market-product grid and estimate size of markets. O Create product groupings.2 New marketing communications model focuses on small group of customers in more interactive and engaging environment. Select one: a. True b. False
- a. what is a market segmentation and what does it mean to profile the target audience? b. what are five benefits that derived from careful segmentation and profiling the target audience for a marketing campaignanswer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money
- 14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low pricesmarket positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their productA. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.
- Put this in other words. Analyze and elaborate this one. In an era where customers wield the power to procure what they desire, when and where they wish, predictive analytics assumes paramount significance in the realm of marketing. By generating insightful models, predictive analytics empowers marketers to fashion campaigns of unprecedented precision and effectiveness. The canvas of predictive marketing analytics is a vast one, spanning data-driven customer segmentation, novel customer acquisition strategies, lead scoring, personalized content and ad recommendations, and hyper-personalized interactions. Marketers adroitly harness customer data to deliver tailored promotions, advertisement campaigns, and product suggestions at precisely opportune moments, thereby amplifying customer satisfaction and fostering enduring loyalty.Elaborate and explain each of this context. 1. Positioning is a marketing concept that outlines what a tusiness should do to market its product or service. In positioning, the marketing departmentcreates an image for the product based on its intended autience. The moreintense a positioning strategy, typically the more effective the marketingstrategy is for a company.Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.