Discuss factors used to classify retail establishments and list the types within each classification.List and briefly describe the five major promotion mix tools.Name and describe the major forms of direct-response television marketing.Explain the ways in which companies can set up an online marketing presence.Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

Discuss factors used to classify retail establishments and list the types within each classification.List and briefly describe the five major promotion mix tools.Name and describe the major forms of direct-response television marketing.Explain the ways in which companies can set up an online marketing presence.Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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