Disney lost more than $30 million in 2011 on its Hong Kong Disney theme park yet plans to open another in Shanghai   •There is one business niche in China where Disney is thriving: English Education, with its Disney English  school program   •Disney claims its schools were created solely to teach English but  it has a unique marketing opportunity with young children and their parents   1- Why do you think Disney has decided to open up a larger park in Shanghai? 2- Why has Disney English been such a successful program? 3- How might the Disney English program indirectly market the theme parks?

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