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- What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Provide two examples, one using a good and one using a service, of marketing mixes that attempt to fulfill one or more of the needs of Maslow's HierarchyIs the Shesido company offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type?
- Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.Describe any 4 attributes of services products and discuss the implications to marketers.Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"