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- What are the potential implications of not prioritizing after-sales services for a company's long-term sustainability and competitiveness?How strategies are implemented in relation to service product characteristics?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Examine the impact of service branding on creating a distinctive identity and positioning in the market.Is the Sheisedocompany offering a Product (Tangible) or Service (Intangible)? Explain why is it classified as that product type? please answer in your wordsDescribe any 4 attributes of services products and discuss the implications to marketers.