Instructions:Create your preference matrix in anexcel spread sheet. Please calculate theweighted score for the following example:You are contemplating attendinguniversity in the future. Alternatives forschool choices were scored on a scale of 1to 5 (5= the best) against weightedperformance criteria, as shown in thetable below. The criteria include rent,quality of life, school reputation, proximityto markets, proximity to bars/restaurants,proximity to recreation, neighborhoodsecurity, tuition, school sport teams andstudent to teacher ratio. What location,according to your calculations, is the idealchoice for attending University.School Choice.is Bishop's University, 2600 CollegeSt.Sherbrooke, QC. J1M 127 CANADALocationFactorRentProx. to Bars/RestoProx. to MarketsProx. to RecreationSchool SportsStu/Teach RatioNeighborhood SecurityQuality of LifeSchool reputationTuitionFactorWeight1020105105510520Total100Factor Score for Each LocationA- Bishop's B- U de SC-Concordia D - McGill1253235424154WS=53442213WS=534543421WS=5413245311WS=

Answered: Image /qna-images/answer/347dba64-1176-4ef2-bb01-2a3b0e73b8d7.jpg

Answered: Instructions: Create your preference…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Similar questions

The George Foreman Grill is a compact cooking appliance with a double- sided cooking surface that is angled to allow fat to drip off the food and out of the grill. Describe a likely target market for this product in terms of its geographic, demographic and behavioural characteristics. How does this target market in your opinion rate with respect to size growth and structural attractiveness? Write a positioning statement for the George Foreman Grill.
We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.
You have been asked to evaluate the attractiveness of a group ofidentified potential market segments. What criteria will you use toevaluate those segments? Why are these appropriate criteria?
You are the marketing manager for Bilbo Industries. You have been asked to estimate the demand for a new toy (not aimed at adults), a remote- control rocket that sells for $300. Based on the following information, determine your optimal target market and figure out the number of people, using the chain ratio method, who would beſin the target market. Use all three segmentation variables. The # of households (HH) in the US = 100 million. HH income: $30,000 and below: 10% $30,001 - 60,000: 65% $60,001 and above: 25% Children in the HH: no kids: 65% kids below the age of 5: 15% kids 6-18: 20% Of the households with kids, 20% have only boys & 20% have only girls and 60% have both. O 35 million O 1 million O 3 million O 4 million
The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?
What is the equally likely decision model? Explain briefly plz
Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.
Which of the following is not a criterion that must be met whenevaluating segment attractiveness?
How does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.
based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?
Provide item and scale for the following variables. Also explain why you selected the specific scale for this item / variable?ProvinceProduct preferenceJob loyaltyLeadershipAge

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