list some AIS and MIS information from which sales people may benefit.clearly indicate whether the information item would be an output of a traditional AIS OR MIS system and discouss the benefits of integrating

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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list some AIS and MIS information from which sales people may benefit.clearly indicate whether the information item would be an output of a traditional AIS OR MIS system and discouss the benefits of integrating 

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