New Website for the Fashion Company Noor was the new marketing manager for a fashion brand, and she oversaw working with a design team to develop a new Web site. The previous website was straightforward yet useful. In other words, Noor thought, it was completely dull. So, she decided it was time to build the finest fashion company website ever. Noor desired a website as dynamic as the clothes itself. Glowing writing is everywhere, animation and music snippets are playing, bright outfits are everywhere, and everything is always in action. She wanted visitors to her website to receive a taste of the fashion inspiration so that they would hurry to the malls for more. Noor directed the Web design team to employ the most up-to-date technology, guaranteeing them that money would not be an issue. A week after the site's release, customer care workers were inundated with issues and inquiries regarding the new site. The number of e-mails received more than doubled, with site users requesting simple information that was already available on the site. A few friends wrote to Noor to congratulate her on the exciting new site. Consider the following scenario and provide answers to the following questions. A. Noor encountered a common stumbling problem when developing this website. What Web Multimedia Elements should she have tested before settling on a multimedia-heavy site? B. What mobile multimedia apps might Noor have explored to properly handle the website on touch devices and make the site interesting without turning away visitors? C. Noor assisted with the redesign of the website. analyze all multimedia stage that NOOR should have cared about to make a successful project? D. This scenario makes no mention of any actions made to accommodate people with impairments or computing restrictions. Analysis, how would you ensure that the site is text compression friendly if you were developing it? E. If you were in a Noor situation and were asked to develop the website for a new fashion brand. Analyze the steps you want to take to create and deliver your multimedia project?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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New Website for the Fashion Company

Noor was the new marketing manager for a fashion brand, and she oversaw working with a design team to develop a new Web site.

The previous website was straightforward yet useful. In other words, Noor thought, it was completely dull. So, she decided it was time to build the finest fashion company website ever.

Noor desired a website as dynamic as the clothes itself. Glowing writing is everywhere, animation and music snippets are playing, bright outfits are everywhere, and everything is always in action. She wanted visitors to her website to receive a taste of the fashion inspiration so that they would hurry to the malls for more. Noor directed the Web design team to employ the most up-to-date technology, guaranteeing them that money would not be an issue.

A week after the site's release, customer care workers were inundated with issues and inquiries regarding the new site. The number of e-mails received more than doubled, with site users requesting simple information that was already available on the site. A few friends wrote to Noor to congratulate her on the exciting new site.

Consider the following scenario and provide answers to the following questions.

A. Noor encountered a common stumbling problem when developing this website. What Web Multimedia Elements should she have tested before settling on a multimedia-heavy site?

B. What mobile multimedia apps might Noor have explored to properly handle the website on touch devices and make the site interesting without turning away visitors?

C. Noor assisted with the redesign of the website. analyze all multimedia stage that NOOR should have cared about to make a successful project?

D. This scenario makes no mention of any actions made to accommodate people with impairments or computing restrictions. Analysis, how would you ensure that the site is text compression friendly if you were developing it?

E. If you were in a Noor situation and were asked to develop the website for a new fashion brand. Analyze the steps you want to take to create and deliver your multimedia project?

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