One of the leading company manufacturing chocolates wants to launch its product in Oman what criteria should company use for trial stage to attract customers? a. Build new displays for the products in stores b. Use aggressive television advertising c. Provide free samples of chocolates in grocery stores d. Provide more information about the chocolates

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.