Sharon observes her co-worker, Robert, being rude to a newcomer. She decides that Robert is being a bully. Which of the following stages of information processing has Sharon just undergone? O Selective attention/comprehension O Encoding and simplification O Storage and retention O Retrieval and response O Implicit cognition
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- 4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behaviorWhich of the following is a component of attitude? Select one: a. Cognitive Component b. All of the answers are component of attitude c. Affective Component d. Behavioral ComponentIn the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. Interest
- Matt is unhappy with the new stationary bike that he bought recently. He mentions it to his friend Christine and suggests that she consider other brands. In the given scenario, Matt's behavior illustrates _____. A negative word-of-mouth B switching behavior C confirmatory bias D positive disconfirmation٣١- Feelings or emotional reactions to an object reflect the _________ component of an attitude. Select one: a. Cognitive b. Behavioral c. Utilitarian d. AffectiveWhich of the following social media platforms became first to know for short lip-sync videos? Snapchat YuTube Twitter TikTok
- Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question? rhetorical open-ended close-ended biasedWays of knowing or acquiring knowledge, including debates about what knowledge itself is, are referred to as Question 62 options: Empirical knowledge A posteriori knowledge Rationalist knowledge Theories of knowledgeA study on whether the choice of type of foot wear differs between genders, Interview method Questionnaire method Document method Observation method O Experiment method
- 33. Advertising could influence the cognitive part of one's attitude by:Group of answer choices encouraging people to comparison shop Using humor and peppy music to get people to pay attention not impacting cognitions making people read advertisementsAttitudes are an expression of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some “object”. Discuss Structural Models of Attitude a) Tricomponent attitude model; b) Multiattribute attitude models; c) Trying-to-consume model; d) Attitude toward the ad model.Vermigweren, Karremans, Bernritter, Stroebe, and Wigboldus’s (2013) research on subliminalpriming and branding found that:a. habits moderate the effect of subliminal primes on behaviourb. subliminally priming a brand increases participants’ trust about the productc. forewarning individuals about the presence of subliminal advertisements minimized theireffects on attitudes and behaviourd. subliminally priming a brand name influences deliberative behaviour, but not spontaneousbehavioure. none of the above