Societe Moderne Libanaise pour le Commerce SMLC - Franchisee & Bottler of Pepsi Cola, Tropicana and Lipton Iced Tea products in Lebanon - won a global award as the best Bottler of the Year for 2010. SMLC was founded by the late Toufic Assaf and his brothers in 1952, and enjoys the unique distinction of being the first Pepsi franchisee and bottler to operate in the Levant. In 1989, Toufic Assaf won the Hall of Fame award, PepsiCo's highest recognition for franchise holders, which has been given only to a handful of bottlers around the world in PepsiCo's history. Referring to the above scenario, which of the following types of franchising did Mr. Assaf purchase in 1952 from PepsiCo? * Pure franchising Product distribution franchising Trade-name franchising Marketing franchising

Societe Moderne Libanaise pour le Commerce SMLC - Franchisee & Bottler of Pepsi Cola, Tropicana and Lipton Iced Tea products in Lebanon - won a global award as the best Bottler of the Year for 2010. SMLC was founded by the late Toufic Assaf and his brothers in 1952, and enjoys the unique distinction of being the first Pepsi franchisee and bottler to operate in the Levant. In 1989, Toufic Assaf won the Hall of Fame award, PepsiCo's highest recognition for franchise holders, which has been given only to a handful of bottlers around the world in PepsiCo's history. Referring to the above scenario, which of the following types of franchising did Mr. Assaf purchase in 1952 from PepsiCo? * Pure franchising Product distribution franchising Trade-name franchising Marketing franchising

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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