State the cultural factors that affect consumers behavior
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- Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.How do the following factors influence consumer markets? Give a specificexample of each.a. Cultural factors b. Social factorsCompare and contrast needs, wants, and demands. Which one(s) can marketers influence?
- Detail 5 ways in which companies can affect consumer choices. In each case, mention how the methods work, what corresponding biases place a role, and how consumers can protect themselves from this influence. Please use/cite all referencesFactors that influence a consumer buying decision include all the following, except: a. Cultural norms b. Personal preference c. Industrialization d. Societal valuesBriefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples
- How do cultural factors exert the broadest and deepest influence on consumer buying decision?Describe Continuum of Consumer Buying Decisions?Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.