The company’s focus is on growth based on, “its holy trinity of price, selection, and availability,” as explained by former Amazon executive John Rossman in his book The Amazon Way. One of the company’s strengths is that they built their own supply chain management tools from the ground up. As a result, they were able to build a system where communication in real time is standard practice and making adjustments is inherently part of the way the system works. While other big box giants and mega superstore companies are scrambling to retrofit outdated and disjointed IT, Amazon is efficiently zipping ahead of the competition. Communication in real time means convenience for customers. Orders can be filled and shipped from a variety of locations to maximize efficiency and customer satisfaction. When a process is deemed no longer relevant it is abandoned for more responsive solutions. Of course, few companies have the supply chain budget of companies like Amazon and FedEx, but the strategies these companies use can be applied to drive growth at any level. Critically assess the role and significance of supply chain integration in ensuring strong business function.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The company’s focus is on growth based on, “its holy trinity of price, selection, and availability,” as explained by former Amazon executive John Rossman in his book The Amazon Way. One of the company’s strengths is that they built their own supply chain management tools from the ground up. As a result, they were able to build a system where communication in real time is standard practice and making adjustments is inherently part of the way the system works. While other big box giants and mega superstore companies are scrambling to retrofit outdated and disjointed IT, Amazon is efficiently zipping ahead of the competition. Communication in real time means convenience for customers. Orders can be filled and shipped from a variety of locations to maximize efficiency and customer satisfaction. When a process is deemed no longer relevant it is abandoned for more responsive solutions. Of course, few companies have the supply chain budget of companies like Amazon and FedEx, but the strategies these companies use can be applied to drive growth at any level. Critically assess the role and significance of supply chain integration in ensuring strong business function.
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