The marketing management of McDonald's restaurants has asked you to analyze the aperture opportunity for its breakfast entrees. What kind of analysis would you present to management? What recommendations could you make that would expand the restaurants nontraditional, as well as traditional, media opportunites.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The marketing management of McDonald's restaurants has asked you to analyze the aperture opportunity for its breakfast entrees. What kind of analysis would you present to management? What recommendations could you make that would expand the restaurants nontraditional, as well as traditional, media opportunites.
The marketing management of McDonald's restaurants has asked you to analyze the aperture opportunity for its breakfast entrees. What kind of analysis would
you present to management? What recommendations could you make that would expand the restaurant's nontraditional, as well as traditional, media
opportunities.
Transcribed Image Text:The marketing management of McDonald's restaurants has asked you to analyze the aperture opportunity for its breakfast entrees. What kind of analysis would you present to management? What recommendations could you make that would expand the restaurant's nontraditional, as well as traditional, media opportunities.
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