Question 3The product life cycle (PLC) is a critical analytical tool used by product managers to determine the stage of aproduct life to support strategic marketing mix decisions for a company's products.a. Discuss the product life cycle of a fast-moving consumer product of Ghanaian origin of your choicedescribing the characteristics of each stage in detailb. What pricing strategies will you adopt at each stage and why?

Strategy are the various choices made by any person to achieve a goal. Every product will create…

Answered: The product life cycle (PLC) is a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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