the senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind.

the senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 3DYMP

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