The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: 1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind. 2. What are the three major barriers the company have to encounter when it is going to enter this country? 3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.
The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions: 1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind. 2. What are the three major barriers the company have to encounter when it is going to enter this country? 3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The senior management of a US company, a developer and marketer of online games, has decided to pursue international expansion opportunities in Asia. You are a business consultant of this company and you are required to make your recommendation to the senior management by answering the following questions:
1. In order to analyze the potential of foreign markets and to recommend where the company should go, choose an appropriate analytical tool to analyze an Asian country with good potential in your mind.
2. What are the three major barriers the company have to encounter when it is going to enter this country?
3. Based on the barriers you have identified above, recommend and justify an entry mode for the consideration of the senior management. Explain your ideas in detail.
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