This company began to take part in the dotcom business 10 years ago. Now, in an effort to revitalize the firm, the company have invested heavily in both the financial and human resources within the firm, the company are hoping to recover their investment dollars. However, the business appears to be a dead end and the competitors have already largely monopolised the online search engine market, which makes it very hard for the company to find a niche aspect of the market which would offer both growth potential as well as help them to recover from some very lean years of operation. Management are proposing that they invest further to ‘buy in’ some entrepreneurial thinkers who will hopefully help to turn things around. From the perspectives of: Resource; Institutional; Cultural and Postmodern … argue your case for this potential change. Question -What are the ‘needs’ that should be considered (from that perspective) if change is to happen here?
Business 2: Online search engine
This company began to take part in the dotcom business 10 years ago. Now, in an effort to revitalize the firm, the company have invested heavily in both the financial and human resources within the firm, the company are hoping to recover their investment dollars. However, the business appears to be a dead end and the competitors have already largely monopolised the online search engine market, which makes it very hard for the company to find a niche aspect of the market which would offer both growth potential as well as help them to recover from some very lean years of operation. Management are proposing that they invest further to ‘buy in’ some entrepreneurial thinkers who will hopefully help to turn things around.
From the perspectives of: Resource; Institutional; Cultural and Postmodern … argue your case for this potential change.
Question -What are the ‘needs’ that should be considered (from that perspective) if change is to happen here?
Step by step
Solved in 2 steps
