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- The owner of a nail shop that operates in a local strip mall told her daughter, "WelI, after budgeting for all of our expenses for next year, we still have about $7,500 remaining for emergencies. Let's budget 20 percent of that amount for advertising." What budgeting technique is the retailer most likely using? Multiple Choice all-you-can-afford budgeting percentage of sales budgeting competitive parity budgeting objective and task budgeting linear forecast budgeting4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000 What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.You have been hired recently by a large bank in its credit cardmarketing division. The bank has relationships with a large number ofcolleges and prints a wide variety of credit cards featuring college logos,images, and the like. You have been asked to oversee theimplementation of a new program targeting first-year college studentsat the schools with which the bank has a relationship. The bank hasalready purchased the names and home addresses of the incomingclass. You have been told that no credit checks will be required for thesecards as long as the student is over 18 years of age. The bank plans afirst-day-of-school marketing blitz that includes free hats, T-shirts, andbook promotions, as well as free pizza, if the students simply fill out anapplication. Do you think it is a good idea to target this program tothese new students?
- ADVERSE SELECTIONSomet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them.1. If the company offers this product, how will adverse selection affect it?my fav <33 Wag mo nalang sila pakinggang dami alam e now CASE STUDY Instruction: Read the article thoroughly and answer the questions that follow. Divulging or revealing confidential information such as the personal profile of clients is prohibited for employees especially among sales personnel. Any type of information such as trade secrets and other proprietary information should be kept protected by companies. Employees who have access to such information are trusted to keep them confidential. Overhearing information about a client should be dealt with accordingly. In the same manner, having confidential information about a competitor should be treated ethically. If the information about a client can help in boosting sales, execute the appropriate action to make things work out for the client and the company. Whatever personal information obtained should be kept confidential. On the other hand, trade secrets and other types of information should remain confidential within the bounds…CHOOSE THE BEST ANSWER 17- Since the world is constantly changing, and new circumstances or trends can dramatically affect how you do business, it is therefore advisable for marketers to do: Group of answer choices myopic planning long-term planning only contingency planning static marketing plans 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by Authority
- The BIR need to assess a taxpayer for payment of taxes Group of answer choices True FalseWhich one of the following responses is not true about an annual fundraising campaign? Group of answer choices An annual campaign is primarily used in the private sector. An annual campaign is conducted each year. An annual campaign is used to support operating expenses. An annual campaign can be used for short-term purposes.How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged
- 3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size ServicesBased on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes? SFA usage increases the integration and application of customer information which directly improves salesperson performance. Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality. SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers. Job experience negatively influences the integration and application of customer information which directly improves salesperson.