Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmartand other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmartsubsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailerin the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeansat an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 perpair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of$22.12 per pair of jeans.Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would usethe value chain to improve the competitiveness and profitability of the business.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
Problem 3VC
icon
Related questions
icon
Concept explainers
Topic Video
Question

Value Chain A factory owner in Bangladesh, Tipu Munshi, manufactures clothing for Walmart
and other retailers around the world. One of Tipu’s products is a pair of jeans sold to Asda, a Walmart
subsidiary in Britain, which sells the jeans for $US 22.12. Asda Stores Ltd. is the third-largest retailer
in the UK, focusing on food, clothing, and general merchandise. Tipu completes each set of jeans
at an average cost for materials, labor, and other factory costs plus $0.26 profit, for a total of $7.29
each to Asda. The jeans are then shipped to Asda by Li & Fung, a Hong Kong company, for $4.33 per
pair. Finally, Asda adds an additional $10.50 of cost and profit, thus arriving at the selling price of
$22.12 per pair of jeans.
Required Identify the value chain for the Asda jeans. As a manager at Asda, explain how you would use
the value chain to improve the competitiveness and profitability of the business.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L