VOLKSWAGEN: THE SCANDAL The Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve and falsify results. The German car giant has since admitted to cheating emissions tests in the US. The result of this cheating is that engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US. Martin Winterkorn, the VW Chief Executive at the time, produced a video where he said that he was “endlessly sorry” and that the misconduct was a result of “the grave errors of very few” employees. 1. How did VW jeopardize both their internal business ethics and culture and external business ethics to consumers? 2. What responsibility does VW owe to their employees who were not part of the scandal? 3. Did the employees involved in the scandal violate their loyalty to the company?

VOLKSWAGEN: THE SCANDAL The Environmental Protection Agency (EPA) found that many VW cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve and falsify results. The German car giant has since admitted to cheating emissions tests in the US. The result of this cheating is that engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US. Martin Winterkorn, the VW Chief Executive at the time, produced a video where he said that he was “endlessly sorry” and that the misconduct was a result of “the grave errors of very few” employees. 1. How did VW jeopardize both their internal business ethics and culture and external business ethics to consumers? 2. What responsibility does VW owe to their employees who were not part of the scandal? 3. Did the employees involved in the scandal violate their loyalty to the company?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter3: The Marketing Environment

Section3.2: Volkswagen Hits A Bump In The Road

Problem 3C

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