Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-cenfered "make and-sell" philosophy? O a. the production concept O b. the inside-out perspective Oc. marketing myopia O d. the marketing concept O e. market segmentation

Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-cenfered "make and-sell" philosophy? O a. the production concept O b. the inside-out perspective Oc. marketing myopia O d. the marketing concept O e. market segmentation

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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BIRZEIT UNIVERSITY
CIPLES OF MARKETING 1-Lecture-1202 - MKET130 -Me
/ My courses / PRINCIPLES OF MARKETING 1-Lecture-1202 - MKET130 -Meta / Topic 1/ Ch.1 Quiz
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Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-
and-sell" philosophy?
O a. the production concept
Ob. the inside-out perspective
O c. marketing myopia
O d. the marketing concept
O e. market segmentation
of
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