Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11, Problem 12DQ
Summary Introduction

To determine: Whether marketing information is important to small firms as it is to larger firms.

Introduction: Marketing information is the last concentrate got from the dreary assignments including information accumulations, arranging, investigation, examination, recreation and evaluation.

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Students have asked these similar questions
Is marketing information as important to small firms as it is to larger firms? Explain.
Choose any organization of your own choice and identify the products offered and what are the key components of the marketing environments that affects a firm’s marketing effort. Prepare the report.
Is it a good strategy to focus most marketing efforts on the most profitable customers?
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