MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 17, Problem 3MA
Summary Introduction
To discuss: Whether person X agrees with the provided argument and discuss whether the consumers would make purchases straight from the manufacturers in the upcoming future.
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Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts related to retailing and omnichannel marketing.
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