MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 8MA
Summary Introduction
To discuss: Whether the act by the person constitutes the ethical integrated marketing strategy and how will this have an effect on the attitude of Person X towards the purchases of the products by company G.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Does the Federal Trade Commission address this issue? Go to http://www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?
Best Ad -- Worst Ad
Describe your favorite advertisement, and why. Do you think it is effective in getting people to buy this product?
Describe an advertisement that you think is bad for whatever reason, and why you think so. Is it offensive? Ineffective? Unethical? Who do you think this ad is aimed at? Why would a company use "bad" advertising? Do people buy the product anyway? Why?
If we accept the principle of caveat emptor, “let the buyer beware,” why then is there concern about the ethics of advertising? If the consumer is responsible for making the decision, is there anything to justify restricting the advertiser? Explain your view.
Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.
What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would “word of mouth” have if there were no advertising?
Knowledge Booster
Similar questions
- You have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the workshops convinced that mantids will give excellent pest control based on the advertisements. Smith tries to convince everyone that mantids will control all the garden pests, from aphids to cabbage worms. Why is this advertisement is misleading?arrow_forwardAs the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.arrow_forwardA company has approached you for advice due to problems experienced while attempting to convince their salespeople to adopt and effectively utilize sales force automation (SFA) technology. What managerial advice would you provide the company, in communicating with its sales force, to reduce those problems and increase the efficacy of its use? Discuss the benefits of SFA for its key competitors and the growing capabilities gap. Position the benefits of SFA from the perspective of buyers and their satisfaction. Explain the benefits of SFA for management tracking and oversight. Communicate the benefits of SFA adoption on performance for each individual salesperson.arrow_forward
- Find out how people attempt to fix the problems you've observed them having with mobile apps and computers, and what they really end up doing to fix those problems. You should look at several options that can make consumers more comfortable with the frustrations they experience while using your product. When you were completely at your wit's end because of a problematic program, what did you do? Do you have any suggestions regarding how we should proceed?arrow_forwardIs native advertising ethical? Why or why not?arrow_forwardSome say that advertising increases the efficiency of markets; others say that it decreases their efficiency. Explain the basis for these conflicting interpretations and focus on the ethical side of the business.arrow_forward
- Each day, reflect on the advertising you see around you. To what extent do you think that this advertising is making use of (or failing to make use of) consumer research? Do you think that the advertising itself is violating some of the principles of ethical research?arrow_forwardHow can marketers ensure that their advertising is truthful and not misleading to consumers?arrow_forwardAn electronics company is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn’t match that term with the company. What can the company do to improve this situation? A) promote the product on social media channels B) create an app that promotes the product C) replace online marketing with print marketing D) rename the company to start with the letter “A” E) create more specific keywordsarrow_forward
- How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?arrow_forwardWhy Credit card companies should not be allowed to advertise on college campuses. Why Advertising should never target young children.arrow_forwardWhat types of companies could benefit from placing ads on the NFL website, and how could they use the internet effectively to promote their products?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning