Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 20, Problem 1PA
Summary Introduction
To determine: The activity which is not part of product development process.
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Students have asked these similar questions
Which statement is true of product positioning?
a.
The quality of competing products does not influence product positioning.
b.
It is a process that influences potential customers' overall perception of a brand and product line.
c.
There are two positioning bases: application and price.
d.
It assumes that consumers compare products solely on the basis of price.
When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category?
A. Addition to a product line
B. New Product Development
C. New Product Line
D. Repositioning
Which of the following is Not a challenge presented by the product life cycle that a firm mustface?a) All products eventually decline.b) Changes tastes, technologies and competition affect the marketing of the product as itpasses through lifecycle stages.c) A firm must be good at developing new products to replace aging oned) It is difficult to plot the stages as a product goes through them.
Chapter 20 Solutions
Operations Management
Ch. 20 - Prob. 1CQCh. 20 - Prob. 2CQCh. 20 - Prob. 3CQCh. 20 - Prob. 4CQCh. 20 - Prob. 5CQCh. 20 - The Kano model classifies needs into three...Ch. 20 - Prob. 7CQCh. 20 - Prob. 8CQCh. 20 - Prob. 9CQCh. 20 - Prob. 10CQ
Ch. 20 - Prob. 11CQCh. 20 - Prob. 12CQCh. 20 - Prob. 13CQCh. 20 - Prob. 14CQCh. 20 - Prob. 15CQCh. 20 - Prob. 16CQCh. 20 - Prob. 17CQCh. 20 - Prob. 18CQCh. 20 - Prob. 19CQCh. 20 - Prob. 1PACh. 20 - Prob. 2PACh. 20 - Prob. 3PACh. 20 - Prob. 4PACh. 20 - Prob. 5PACh. 20 - Prob. 6PACh. 20 - Prob. 7PACh. 20 - Prob. 1CCh. 20 - Prob. 2CCh. 20 - Prob. 3C
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- The new product development process consists of eight sequential stages. The process starts with idea generation. Next comes idea screening, which reduces the number of ideas based on the company’s own criteria. Ideas that pass the screening stage continue through product concept development, in which a detailed version of the new product idea is stated in meaningful consumer terms. This stage includes concept testing, in which new product concepts are tested with a group of target consumers to determine whether the concepts have strong consumer appeal. Strong concepts proceed to marketing strategy development, in which an initial marketing strategy for the new product is developed from the product concept. In the business-analysis stage, a review of the sales, costs, and profit projections for a new product is conducted to determine whether the new product is likely to satisfy the company’s objectives. With positive results here, the ideas become more concrete through product…arrow_forwardA new product may fail for many reasons. Which of the following is NOT one of them? O Rapid market acceptance O Poor product positioning O Poor product design Overestimated market sizearrow_forwardhow is antispating a material requirement or need through purchasing involvement on a new product development team diffrent from reacting to a purchace needarrow_forward
- All of the following are elements of a product except a. Brand name. b. Quality levels. c. Packaging. d. Warranties. e. All of these are elements of a product.arrow_forwardWith regard to the various stages of the new product development process: Group of answer choices: A) screening involves evaluating the idea in terms of a new-product checklist. B) new product ideas are generated during the test marketing stage. C) from a marketing perspective, scientists are the ideal source of ideas. D) a product's profit potential is estimated in the idea generation stage.arrow_forwardWhat is a Business Use Case? What is a Product Use Case? b) What is the relationship between Work Context Diagram, Product Use Case and Business Use Case?arrow_forward
- What is the difference between primary needs and secondary needs?a. Primary needs are more important than secondary needs.b. Primary needs consist of multiple secondary needs.c. Primary needs are the needs that the product development team discovers first.arrow_forwardPotential drawbacks with test marketing a new product or service DOES NOT include a. High costs of test marketing b. Allowing competitors to learn about your product or service before launch c. Added time to the product development process d. Evaluating how customers react to your product or servicearrow_forwardWhich of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable Uniqueness is not valuable Differentiation is not easily imitated Product-line extensions do not dilute the brandarrow_forward
- Which of the following is most likely to be an example of an unsought product? A. A MP3 player B. A Lexus LS 400 luxury automobile C. A flight on American Airlines D. Burial Insurance E. Ivory soaparrow_forwardWhich of the following would be the impact of mistakes in marketing budgeting? A)The company and the brand may have to live with mistakes for the entire year B)The company will still make a lot of profit C)None of the option D)Nothing happen to the company and the brandarrow_forwardMartin has just launched a new set of children’s books called RugRatReaders. These books are largely indestructible due to the materials they are made from. What does this feature represent? a. the product's tactical advantageb. the product's competitve advantagec. the product's feedbackd. the product's objective strategyarrow_forward
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