The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour. Introduction: A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information . It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Question

Want to see the full answer?

Answer 1

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Discuss the challenges by consumers and marketers for conducting online buying and selling process.

Changes in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?

explain how has digital marketing impacted traditional market segmentation methods?

Answer 2

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 6

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 7

Chapter 21.3, Problem 21.3LO

Summary Introduction

To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.

Introduction:

A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 21.1 - Prob. 21.1LO Ch. 21.1 - Prob. 21.1LR Ch. 21.1 - Prob. 21.2LR Ch. 21.1 - Prob. 1MIAM Ch. 21.2 - Prob. 21.2LO Ch. 21.3 - Prob. 21.3LO Ch. 21.3 - Prob. 1MRD Ch. 21.3 - Prob. 21.3LR Ch. 21.3 - Prob. 21.4LR Ch. 21.4 - Prob. 21.4LO

Solution Summary: The author explains the six reasons consumers shop and buy online: convenience, choice, customization, communication, cost, and control.

Want to see the full answer?

Chapter 21 Solutions