Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22, Problem 5AMK

a)

Summary Introduction

To discuss: The similar implementation problems associated with D restaurant in location near college and a military base.

Introduction:

Problems may occur irrespective of the location but location plays a vital role in launching the product.

b)

Summary Introduction

To discuss: The different implementation problems associated with D restaurant in location near college and a military base.

Introduction:

Problems may occur irrespective of the location but location plays a vital role in launching the product.

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please provide explaination as to why the other options are incorrect. thank you
Make a recommendation Describe the potential limitations of the recommended solution and what to monitor to ensure it will be successfully implemented.
Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular among children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 295 1 2 3 315 4 300 340 6 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic…
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