Chapter 6.4, Problem 2DQ

Program Plan Intro

Safaricom:

• Safaricom is a top telecommunications supplier in Kenya and one of the most commercial companies in the Central and East African region.
• It offers mobile money transfer, cloud computing, fiber optic services, ecommerce, mobile telephony, data, customer electronics and music streaming.
• It is most well-known as a mobile banking SMS-based service.

Step taken by Safaricom:

• The steps taken by Safaricom to prevent hate speech during the 2013 elections are the company released guidelines to its clients that transferred huge SMS from candidates and political parties.
• It examined the SMS content and held the right to reject to transfer messages with subject that attacked members of a special party.

Safaricom acted ethically:

• The guidelines assigned that senders, political party representative had to describe themselves and give registration documents or ID numbers.
• The message sent in the two official languages one is English or Kenya and another is Swahili by the company.
• The SMSs could not use abusive language and motivate people to attack individuals, make violence.