Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8, Problem 6DQ

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Action to overcome customers’ lack of trust:

Three specific actions an organization can take to overcome customer’s lack of trust are as follows:

  • Many websites create latest security technology and hire well trained security experts to secure their customer’s data and privacy...

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What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?
What are three specific steps that a company can take to win back the trust of its customers?
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