Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 9.3, Problem 9.4LR
Summary Introduction

To discuss: The difference among the behavioral and demographic bases of the market organization.

Introduction:

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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How is market segmentation different for business-to-business markets and business-to-customer markets?
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