Chapter 9.6, Problem 2CTQ

Program Plan Intro

CiviCRM:

• CiviCRM is web-based open source software, which is used to handle information about donors, funders, and other organization members.
• It is designed to fulfill the requirements of non-profit, non-governmental, and sponsorship groups.

Customer Relationship Management (CRM):

• CRM is defined as a process of integrating the sales functions of product and marketing in an organization.
• The main aim of CRM is to help the sales association to plan the relationship development activities that is required to maintain and develop the business.