Air Jordan

publicity. In 1982 a fresh college guy Michael Jordan entered NBA with a winning shot in the 1982 National Championship game, he immediately gained attention from Nike producers, who saw him as a potential marketing tool. In 1985 Michael signed 5 years contract worth $500,000 annually plus royalties and his role was to promote their brand. Before that year NBA players could only wear white shoes, however Nike designed a new pair of black and red sneakers Air Jordan I and let him wear them during the games

not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets. First and most importantly Air Jordan’s have

Air Jordan Research Paper Michael Jordan sneakers are one of the most popular shoe brands of all time, a must have item of the 20th and 21st centuries. Almost everyone has a pair, whether it be sneakerheads or average joes. However they do not come without sacrifice. They should be made cheaper and more available to the public because, people sometimes have to stand in line for days just to get the pair that they want, they are priced from $100 to $300 which is incredibly overpriced compared to

Sales & Marketing CA01 Air Jordan Daryl Koh SIM ID 10172403 Air Jordan Introduction(1) Air Jordan is franchised brand that makes athletic clothing and mainly shoes, it was founded in 1984 when Nike signed an up and coming Basketball rookie named Michael Jordan to a shoe endorsement deal. At that time, Nike was known as a running shoe company and their running shoe phenomenon was slowly dying. Looking for a way to reinvent themselves and appeal to a new

The famous basketball shoe Air Jordan’s, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took his skill on and off the court to further his business with his shoes. Jordan was known as the best and most prolific basketball player in the world, but he was not always acknowledged on that standard. He was

Air Jordan has been a huge part of the shoe game ever since they first came out in 1985. When Nike first saw Michael Jordan’s performance in college they immediately took action with him he got drafted into the NBA.. With all of his athletic ability not every game did he always play like the superstar he played like as we know him today. Yet his shoes still did sell pretty well for his first and second years playing in the NBA. As the years went by Michaels show performance got way better by averaging

This is the Air Jordan 3 “Black Cement”. It was first released in 1988, and since then it has been retroed 4 times. This could be considered the most important sneaker in history as it helped propel Air Jordan, and perhaps save Nike. This particular shoe did for sneakers what the Iphone did for phones. And right now I am sure most of you are thinking… sneakers? I’m sure many of you are questioning how I was even allowed to give a speech in a college event about investing, and that is fair. Perhaps

Michael Jordan started the shoe brand air jordan this is Michael’s own brand of shoe that he created. Air jordan began in 1984 when Nike was struggling as a shoe company. At this time Nike was know for running shoes and the running shoe phenomenon was dying slowly. Nike was looking for another way to reinvent and make a new appealing segment of market. Nike looked to the NBA at a rookie Michael Jordan (http://airjordanshoeshq.com/air-jordan-brand-history/). Michael was already considering several

The Air Jordan by Nike is one of the most iconic sports marketing brands ever introduced and in particular one of my favorite sports brands. Michael Jordan, the founder of Air Jordan, was known for his record breaking basketball skills. He had an insane jumping ability and showed it in the 1988 NBA Dunk Contest when he soared from the foul line all the way to the basket for the slam. Some might say MJ flew the 15 feet to the basket. This ability Michael had set the brand name, Air Jordan.       The

Concept that paved the way for the Air Jordan 6 "UNC" The Air Jordan sneakers series are mostly inspired by stories of success and triumph that were synonymous with Hall of Famer and superstar athlete Michael Jordan. And the Air Jordan 6 "UNC" has also followed in the footsteps of its predecessors as it seeks to go back in time into a chapter of the legend’s life when he was plying his trade at a little known North Carolina colleague team. Back then, Jordan was only at the start of what was going