Hypermarket

INTRODUCTION Giant hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holidays (DFI) and is headquartered in Shah Alam, Selangor. In our group assignment, we choose Giant Hypermarket in Senawang. The Giant hypermarket, Senawang is located at No, 1571, Jalan Senawang 70450 Seremban, Negeri Sembilan. This hypermarket usually starts to operate on Monday to Friday from 9am to 11am and on Saturday and Sunday from 8am to 11pm. We visited the

Lulu hypermarket is largest market chain in the Middle East and had targeted to open about 10 outlet in Malaysia in next two year that is around on year 2016. It will be done through a strategic cooperation with Federal Land Development Authority (Felda). The outlet will be set up in Kuala Lumpur at a premises provided by Felda. This will be followed by five more in Kota Baru, Bukit Katil in Malacca, Ipoh, Nilai and Shah Alam within the few years.The memorandum of understanding (MoU) on this was

Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents, the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularity. The study significantly indicates the advertising and promotion strategies that both hypermarkets practice

INTRODUCTION 1.1 Overview of the Companies Chosen The introduction about core business activities, future prospects and financial highlights for the three companies that we choose in the retail industry are Aeon Co. Ltd, Giant Hypermarket and Tesco PLC. 1.1.1 Aeon Co. Ltd AEON CO. (M) BHD is a company that operates AEON retail stores in Malaysia. AEON is one of the largest retail stores in Malaysia. They offer various goods and services to the public. AEON offers a large general merchandises for

the consumer to find what keeps a customer loyal, and how the expected quality may differ between supermarkets and hypermarkets in Portugal. The study explores the differences in retail stores and if they may be a direct link to consumer expectations. Consumers are likely to have individualized expectations per store in regards to the quality of service a supermarket or hypermarket provides. (Amorim, Bashashi Saghezchi, 2014) Amorim and Bashashi Saghezchi, inspired by the work of Dabholkar et al

MYDIN is one of the largest retail and wholesale organization in Malaysia with close to 90 outlets with consisting of hypermarkets, mini markets (MyMydin), convenience stores (MyMart), Bazaars and emporiums in the nationwide. It carries a broad range of goods ranging from food line, household, soft line and hard-line items. The Soft line products include cosmetics, textile, leather and various clothing whereas the hard-line products include hardware, electrical, stationery, porcelain and toys (Mydin

MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI, FORUM COOP, NETTO, LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.

well-established above all in the rural area but today the consumer can go either in supermarket, in open-air markets, or in hypermarkets. And since the introduction of hypermarkets, sales through this format have grown at a far higher rate than any other outlet type. Hypermarkets do not stop in gaining market shares and represent today the most important modern format. The hypermarket is characterized by a large selling area with a wide choice, the presence of food and non food items, and it offers advantages

informs the consumers about the new launching of Boltz ENERGY Cornflakes at the three chosen hypermarkets. Moreover, the flyer also notifies the consumers about the free gifts on the purchase of Boltz ENERGY Cornflakes from 1st of December 2015 to 1st of January 2016. The flyer will be distributed in the chosen hypermarkets and also to the residential areas which are within 5km from the chosen hypermarkets. As a result, we are able to create awareness among the target market on the Boltz ENERGY Cornflakes

sectors. Carrefour is the pioneer of the worldwide retail industry managing in nourishment items and additionally non-sustenance items including electrical merchandise and interactive media products at alluring costs. The major working ranges for the hypermarket is in Europe, China, Argentina, Colombia, the Dominican Republic, Brazil, North Africa and different parts of Asia. The Carrefour brand has turned out to be one of the signi?cant medium