ITunes Store

EXISTING AND FUTURE COMPETITORS? 1 2 ANSWER TO QUESTION 2 1 2.1 HOW WOULD YOU DEFINE APPLE’S COMPETITIVE ADVANTAGE? 1 3 ANSWER TO QUESTION 3 2 3.1 HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE? 2 3.2 WOULD YOU RECOMMEND A STRICT EXIT STRATEGY FOR ITUNES, IF THE PROFIT PER TRACK OF 10 CENTS WILL GO DOWN TO ZERO EVEN NEGATIVE? JUSTIFY. 2 4 ANSWER TO QUESTION 4 3 4.1 DEVELOPMENT OF A PERCEPTUAL MAP 3 4.2 WOULD YOU LIKE ADDITIONAL DATA? 4 5 APPENDIX 6 6 REFERENCES 9 Table of Tables Table 1

that its competitors are having difficulty overcoming. 3. Cost-focus strategy This strategy is crafted to give customers by incorporating good-to-excellent product attributes. A typical example is the incorporation of iPod digital music player, iTune website for the sale and download of music in the computers provided users of Apple Computers Value for money. 4. Focused- differentiation strategy Apple has differentiated it products focusing on the professionals and producing computers tailored

------------------------------------------------- ITunes By: Pentinga, Steg & de Vries Case 1 Emergent strategy: who will stop Apple’s dominance of the music delivery business? Introduction In this report we “chessmind business” will tell you a bit more about iTunes a part of Apple inc. in this rapport we will formulate a strategy iTunes can follow for the next three to five years. In this report you will read parts about, the development of iTunes so far, internal and external analysis of iTunes and the advised strategy

that Apple is a good product since they heard good things about it and it is always advertised. Apple products are in demand and it makes them attract a wide customer base. The company has over 400 retail store and is still growing in almost 15 different countries. Apple even has an online store which is very affective for some of its customer base. Apple used superior design techniques, correctly priced items, and the hype to sell it products. () There superior hard drive and simple to use Apple

SWOT ANALYSIS APPLE INC. FINANCIAL MANAGEMENT FINAL PRESENTATION Business description Started in 1977 and Headquartered in Cupertino, California, Apple (AAPL) Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.1 The company’s products and services include iPhone, iPad, Mac, iPod

The technical level of modern technology went from nominal to sensational in a span of ten years under the leadership of one man, Steve Paul Jobs. Without his innovations and creative ideas, the invention of hundreds of contemporary electronic pieces would not have come about. Steve Jobs is the creator of the Apple Company, a California-based electronics syndicate that began in his father, Paul Jobs’, garage. Growing up, Jobs has always been interested in industrial novelties and creating robotic

Area served Worldwide Founded Cupertino, California, U.S. (April 1, 1976) Founders • Steve Jobs, Steve Wozniak, Ronald Wayne Number of locations 425 retail stores (June 2014) Products • Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS Services • Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks, iCloud Subsidiaries • FileMaker Inc. Anobit Braeburn Capital Beats Electronics The mission of the company is: “We believe that we need to own and

Executive Summary ................................................................................................................................ 2 The strategies, corporate structure & culture of the firm ......................................................................... 3 Analysis of the industry in which the firm operates ................................................................................. 4 Computers .......................................................................

APPLE Inc. (AAPL) Accounting and Financial Profile [pic] Name Sachitanand Karnakote Choong Chee Lai Lei Qiu Alcides Santopietro Denisa Voicu September 2008 Contents Introduction 2 The company and its activities 2 Industry & Competition 2 Recommendation 3 Accounting choices and Quality of Earnings 4 Ratios analysis 6 Liquidity: 6 Solvency: 7 Profitability: 8 Market: 8 Relevant Disclosures 9 Risks 9 Analysis of Apple Inc. corporate strategy 10 Introduction

Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. The company used this name for the first 30 years until it removed the word “Computer” on January 9, 2007 to reflect its expansion into the consumer electronics